Google Maps uses this information to display local listings. You can set up your free Business Profile on Google and fill out a comprehensive listing of your business details. Your Google My Business profile, the official Google business page, provides information about your business to Google Maps. Google Maps an Online Pool of Information By having a virtual tour, you reassure the customer that your company is honest. Moreover, it is trustworthy, since the customer is not explicitly told that your business is trustworthy. This increases their level of comfort, which increases their likelihood of coming in. You are able to introduce your business to your customers through a face-to-face interaction. Using Google Maps street view can also humanize your business. A separate “About Us” tab should also be added to the menu of your website. By adding photos of you and your employees to your company website, you humanize your brand. Rather than a map, the platform is a place where discoveries are made.Īs many experts point out, fostering trust requires humanizing a brand. Google Maps celebrated its 16th anniversary in 2021! The Google Maps application has evolved over the years from a simple virtual map to a place where you can find local businesses, plan your commute in detail, and discover new places. Google Maps – Significance for Businesses Check out Google Maps 360 street view for your business to see how it can benefit you. You don’t need to worry about your privacy being violated. Furthermore, Google Maps uses a technology that automatically blurs license plates and faces. By getting a glimpse of the restaurant’s atmosphere online, customers can get excited about eating there before even walking through the door. In this case, you might see an increase in return. Your target market will feel more connected to you. Were you aware that Google Maps comes with more features than just directions? A feature like Google Maps 360 can help you to build trust with your customers (especially if you’re a business owner).
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